About the Company
Sears Home Improvement Products and Services, a member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies, is one of America's largest home improvement companies for siding and windows installation with operations in 45 states. Our products include siding, custom manufactured and installed windows, custom home entry doors, kitchen remodeling, custom cabinet refacing and Heating Ventilation and Air Conditioning (HVAC).
Job Description
Sears Home Improvement Products and Services, a member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies, is one of America's largest home improvement companies for siding and windows installation with operations in 45 states. Our products include siding, custom manufactured and installed windows, custom home entry doors, kitchen remodeling, custom cabinet refacing and Heating Ventilation and Air Conditioning (HVAC).
GENERAL SUMMARY:
The Sr. Web Analyst is responsible for preparing and interpreting internet performance data to provide decision support information for establishing market, source and site direction & strategies. The incumbent is responsible for monitoring and evaluating the success of internet programs, conversion & provide decision support data for maintaining existing campaigns & programs. This analyst will be responsible for aggregating data from multiple sources (i.e. Omniture, Google Analytics, internal data warehouse, external intelligence tools, etc) to summarize KPI trends and provide business recommendations. Leverage state-of-the-art data mining tools and prepare documentation for developed models and provide analysis support for business strategies.
Qualifications
JOB RESPONSIBILITIES
Utilize internet analysis tools and vendor resources to develop actionable strategies for acquiring new customers and growing current customer relationships.
Perform analysis to identify cross selling opportunities, migration measurement, campaign targeting, what-if analysis and internet segmentation strategies.
Work with 3rd parties companies to effectively drive solutions that are best for the Home Improvement business.
Determine individual product and household profitability models based on web analytics.
Work closely with Search Manager from a meta tagging and tracking tool position, as well as building our weekly and monthly search tracking reporting.
Partner with SHS on integration of research systems (i.e. Monitored Reporting, Ominture, Google Analytics, etc)
Aggregate internal and external data sources, create actionable trend information, and infuse the marketing team with actionable business intelligence information.
Assist in the design and implementation of media tracking and reporting tools, including dashboards, metrics and management tools.
As needed, compile, analyze, and distribute reports for team market review meetings such as market summary, gross close rate, and confirmation rate trends, by market, product and source.
Work closely with IT team on integration of research software and building of tools and reporting.
Perform timely ad hoc analytics projects to support business initiatives.
Manage, reconcile, and update search goal plans and revenue by DMA and /or products level on an on-going basis.
Assists in the facilitation of team and client meetings while delivering informative, well-organized presentations.
Understands how to communicate difficult/sensitive information tactfully
Understands how legacy and web-based systems interface with each other.
Perform other duties as assigned
Set and exceed individual and team quarterly and annual goals for marketing performance, output, operational efficiencies, campaign optimization, and marketing process rigor.
The incumbent maintains indirect responsibility for:
Prepare reports and graphic illustrations of findings for presentations or departmental meetings and develop potential recommendations.
Basic HTML code writing abilities to support IT needs
Basic understanding of front end and back end functionality of the web vital for the success of this position
Education/Training
Bachelor’s Degree Required
Experience
3-5 years online analytics experience
Experience with query and/or cube based reporting
Role specific abilities/skills
Intermediate to advanced Excel knowledge.
Excellent analytical, organizational and communication skills.
Be able to establish their own priorities and work well independently.
Advanced knowledge of Google Analytics and Omniture required.
A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:
Medical and Dental Plans
Health Care and Dependent Daycare Flexible Spending Accounts
Short and Long-Term Disability
Company Paid and Optional Life Insurance
Business Travel Insurance
Merchandise Discount
Adoption Assistance
Kmart Advantage Rx
ConSern Loans for Education
Worklife Solutions
Voluntary Benefits
Commuter Benefits
Sears Holdings Corporation Associate Stock Purchase Plan
401(k) Savings Plan
Vacation Time with Personal Days
National Holidays
An Equal Employment Opportunity Employer.