Converse, Retail Marketing Manager, N. Andover, MA - (Job Number  

If you have a body, you are an athlete.
When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees.

Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Along the way, Nike’s established a strong Brand Portfolio with several wholly owned subsidiaries including Converse Inc., NIKE Golf, Cole Haan Holdings, Inc., and Hurley International LLC.

Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people.

That includes more than 30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

• Responsible for all marketing and events for new store openings to ensure consistency with brand direction.
• Oversee the Visual Merchandising team to ensure in-store presentation is powerful and consistent across both print and product merchandising.
• Partner with PR team for local community connections and events to drive brand heat and traffic
• Manage Retail marketing and visual team and budgets to deliver on financial expectations.
• Liaise with Regional Marketing leads for input and alignment to retail calendar/execution
• Sign off of Regional Retail marketing plans to ensure alignment with Brand and Global Retail objectives.
• Representing WW Retail in all brand marketing discussions and communicate to regional teams.
• Development and execution of season-less voice of the brand in retail.
• Development and communication of seasonal in-store Marketing Communication to regions
• Development of Retail Window briefs and creative development in line with brand and retail initiatives
• Responsible for development of Retail seasonal Marketing Calendar alongside Brand, Merchandising and product teams.
• Elevate the brand through powerful retail marketing campaigns and in-store presentations.
• Collaborates with Global Retail teams, Brand Design, Brand Marketing, US Wholesale and Retail Field team.

 

• A keen understanding of the youth market and connection to music is a plus.
  
  


• Experience in developing and executing retail store level marketing programs and CRM programs.
  
  


• Excellent verbal and written communication skills with a demonstrated ability to successfully package and present ideas and recommendations.


•  Well organized, deadline oriented, budget conscious, team player with a willingness to roll up sleeves.



• 5-7 years experience in retail marketing for a consumer lifestyle brand or vertical retailer.